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Gov. Cox says SLC's exclusion from "Utah 2034" Olympic branding wasn't political.
Playing Games
Organizers of the 2034 Olympic Winter Games unveiled "Utah 2034" as the event's new name and logo, aiming to appeal to residents statewide. 2034 Organizing Committee UNIVERSITY—Utah Gov. Spencer Cox said Tuesday that he hoped a new logo for the 2034 Olympic Games would act as a unifying symbol for the entire state.
And with the release of new branding materials on Monday, Cox was grateful that the imagery had succeeded at bringing people together ... in that seemingly everyone does not like the logo. "I love that it’s got people talking," Cox said.
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